HexClad

Product Copy — Pans

So how are you going to get would-be buyers to pick your new-to-market pans over the tried and true? With punchy copy that belts out all the benefits faster than an expediter at a 3-star Michelin restaurant on a Saturday night. Of course, celebrity chef backing and an iron-clad guarantee help too.

HexHax NewsLetter

HexClad customers already feel ready to be the best chef on the street with their professional-grade cookware, but we wanted to ensure they had the recipes and inspiration to put their pans to use. I worked with a San Diego agency to create a monthly newsletter to help give customers all the tricks of the trade from Hell’s Kitchen’s Head Chef.

Product Copy — Knives

Any chef will tell you the most essential tool in the kitchen is a quality knife. But with so much competition out there, it can be hard to get your blade in the hands of your best buyers. But with some cutting-edge copy, you can help ensure your product feels like a cut above the best.