Storyteller. Copywriter. Strategist. Wannabe Poet.
’m all those things up there, a few more buzzwords, and most importantly, a human being. I’ve spent nearly 20 years writing anything and everything—concepting campaigns, shaping brand voices, developing content strategy, writing scripts, headlines, product copy (which I openly love), social, performance, lifecycle, SEO, and probably a few things I’m forgetting. Along the way, I’ve done it for brands like LegalZoom, Petco, Expedia, Square, Hilton Grand Vacations, Eddie Bauer, and a whole lot more.
Brands I’ve worked on
These are just some of the brands I’ve strategized, concepted, and written copy for.
Travel
As a content strategist and copywriter, I’ve helped brands like Travelocity, Hilton, Expedia, etc., find their voice and deliver their message with style.
Product and Retail
I had a client ask, “If you can write poetry about rugs, do so.” I’ll not only get your customers to purchase but also imagine all the places they’ll go.
Odds and Ends
Print ads, websites, case studies, whitepapers, sports equipment, and anything else worth writing about—just trying to show you how versatile I am.
“Matthew Potter is truly a poet's poet, capable of evoking in his readers sudden sorrow or the need to pause and consider Big Picture stuff in a new way.”
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Robin Stratton of Big Table Publishing and Boston Literary Magazine
About
Judge not lest ye be judged