So, where are you going?

Copywriter\Strategist: Content lead,On-page & blog content, editorial calendar, editor

Lovevacations-New brand, New Market

British OTA brand loveholidays wanted to expand but needed help breaking into the US market. They tried to maintain their branding but needed someone to help craft a voice that would resonate with American audiences. I helped create content and on-page strategy, write long-form articles, blogs, copy, and a brand book, and write and design Instagram posts with the help of a fantastic art director.

Travelocity-Discover

The world is a really big place, so where do you start? That was the whole idea behind these pages. We wanted to inspire their customers to get out and see places that maybe they had heard about, but still hadn’t visited.

IHG Hotels & Resorts-Hotel Indigo Tallahassee College Town

IHG Hotel & Resorts was looking to freshen up its brand by leaning more into the local area and making guests feel more at home. I helped craft copy for their new sites by doing just that.