Campaigns and Branding
LEGALZOOM & FAST BREAK FOR SMALL BUSINESS
Partnering with the NBA, WNBA, and G League, LegalZoom launched the Fast Break for Small Business to empower budding entrepreneurs with $6 million in grants and services over three years. As Sr. Copywriter in 2024, I helped bring this final chapter to life, crafting authentic social content, supervising scripts, and building a strategy that connected directly with our audience.
2024 IMPACT
Our last year broke records:
40,000 applications and 150 winners, totaling $1.5 million in grants.
15,000 small businesses accessed $3 million in free LegalZoom resources.
CREATIVE & SOCIAL CONTENT
We produced:
The Greek Teak ad with Giannis Antetokounmpo.
6+ athlete PBMs and 43 social videos featuring 8 NBA/WNBA stars, garnering 15 million impressions and 553,000 engagements, adding 32,000 new followers.
This campaign became more than a program—it’s a legacy, supporting thousands of small business dreams and solidifying LegalZoom’s commitment to corporate giving.
From post copy to script supervision, I ensured every message stayed true to the voices of our athletes and resonated deeply with our audience. This wasn’t just a campaign but a movement, a testament to LegalZoom’s commitment to small business success, and a crowning moment in our corporate giving initiatives.
Expedia Europe-Travel like a Champion
UEFA Champions League’s official travel partner, needed to combine the thrill of the sport with the allurement of travel. So, we designed 11 unique soccer kits representing Europe’s most iconic regions from the Aegean Islands to Costa del Sol.
We wrote copy for the website showcasing the jerseys, the design inspiration, and created content about the destinations. We connected with the fans on social media and created blog articles with soccer and travel influencers. Also, we sent out press kits to select media members containing an exclusive jersey and a book with the project story and jersey descriptions. The results? Pretty good.
Agency of the YEAR & 7 gold | One Club San Diego Awards
Integrated Campaign
Design | Booklets & Brochures
Design | Art Direction
Moving Image | Editing
Social Media | Use of Visuals
Direct Marketing | Physical Items
Direct Marketing | Art Direction
Square-Connections and Town square blog
Square needed a way to promote their new restaurant point-of-sale system while also showcasing the small businesses they work so closely with. Square Connections is intended to be a digital campaign that uses social media channels and content channels to highlight small businesses in a dynamic way that customers could access from their homes.
When I wasn’t doing that, I was helping strategize, create content calendars and write blogs for Square’s domestic and international sites, so that they could reach and help out small businesses, as well as detail their many services.
Hilton grand vacations, more ways to get away
As a Sr. Copywriter on Hilton Grand Vacation’s Creative Team, I did just about anything and everything to help push the brand forward. Whether it was working on email campaigns, helping concept new designs, landing pages, writing social posts, scripts for celebrity voiceovers, and lat-minute video scripts, there wasn’t much I didn’t touch
Vive Organic-Hey,busy people
It’s a pretty competitive world out there. So competitive that everybody is too busy to take care of themselves, even when they’re not. And the organic juice market is just as competitive. So, how is a new kid like Vive Organic going to stand out from the crowd?
Well, by letting people know, no matter how busy they are, they have time to take care of themselves, even if it’s just one shot at a time. I helped create tags, wrote copy, and strategized content for this branding campaign.
